Effective Date: August 3, 2026 Last Updated: August 3, 2026 (Previous versions of this policy are available upon request.)
SUMMARY OF KEY POINTS
- What personal information do we collect? We collect your name, email, shipping details, payment information, and data about how you interact with our website and devices.
- Do we process any sensitive personal information? We do not directly collect or store sensitive personal information; your payment details are securely handled directly by our certified payment processors.
- Do we collect information from third parties? We receive basic analytics and advertising data from partners like Google and Meta to help us understand our audience.
- How do we use your information? We use your data to process your orders, ship your fashion items, handle returns, improve our store, and send you marketing updates (if you want them).
- Who do we share your personal information with? We share data with essential service providers who help run our business, such as payment processors (Stripe, PayPal), security services (Cloudflare), and analytics/marketing platforms (Google, Meta).
- What are your privacy rights? You have the right to access, correct, or delete your data, opt out of marketing, and request a copy of your information at any time.
- How can you contact us? You can reach our privacy team anytime at support@iideelshades.com.
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1. INTRODUCTION
Welcome to iiDeel Shades. We are a global e-commerce fashion and apparel brand dedicated to bringing you high-quality styles while respecting your digital boundaries. When you shop with us, you trust us with your personal information, and we take that responsibility seriously.
This Privacy Policy explains in plain language how we collect, use, and protect your data when you visit our website (https://iideelshades.com/), create an account, or make a purchase. We believe privacy is a fundamental right, and our goal is to be completely transparent about our practices so you can make informed decisions about your data. If you have any questions after reading this document, please reach out to us at support@iideelshades.com.
2. WHAT WE COLLECT & WHY
To provide you with a seamless shopping experience, we collect information in a few different ways. We rely primarily on your explicit consent to process this data, alongside the necessity of fulfilling our commitments to you when you make a purchase.
- Contact & Account Details:Â Your name, email address, shipping address, and phone number.
- Financial Information:Â Payment details required to process your transaction securely.
- Device Information:Â Data about the device and browser you use to shop with us, including your IP address.
- Usage Analytics:Â Information about how you navigate our store, which items you put in your shopping cart, and how you interact with our features.
- Tracking Data:Â Insights from analytics and advertising platforms that help us understand which products are most popular and how effective our marketing campaigns are.
3. HOW WE USE YOUR INFORMATION
We do not collect data just to have it. Every piece of information we gather serves a specific purpose in making your iiDeel Shades experience better.Core Service Delivery: We use your contact and payment details to process transactions, manage your shopping cart, ship your products, and handle any returns or refunds. (Legal basis: Contract and Consent)Service Improvement: By analyzing usage data and product reviews, we manage our inventory better and improve our website’s design. (Legal basis: Consent)Communication: We use your email to send order tracking updates, respond to customer service inquiries, and notify you about your account. (Legal basis: Contract and Consent)Security and Fraud Prevention: We monitor device information and browsing patterns to protect our store from fraudulent transactions and unauthorized access. (Legal basis: Legitimate Interest)Legal Compliance: We maintain certain financial records to comply with global tax and consumer protection laws. (Legal basis: Legal Obligation)Marketing: With your permission, we use your information to send you promotional offers and show you relevant ads across the web. You can opt out of this at any time. (Legal basis: Consent)
4. WHEN WE SHARE YOUR INFORMATION
We respect your privacy and only share your information when absolutely necessary to run our business. We never sell your personal data for money.
- Essential Service Providers:Â We share data with specific vendors who make our business possible. This includes Stripe and PayPal for secure payment processing, Cloudflare for website security and speed, and Google and Meta for analytics and marketing.
- Legal Requirements:Â If required by law, court order, or government request, we will disclose your information to comply with our legal obligations.
- Business Transitions:Â If iiDeel Shades is ever acquired by or merged with another company, your information would be transferred as part of that business transition.
- With Your Consent:Â We may share your information in other ways if you explicitly agree to it.
5. YOUR PRIVACY RIGHTs
Depending on where you live, including under the GDPR, UK GDPR, CCPA/CPRA, and PIPEDA, you have strong rights regarding your personal data. We extend these rights to all our customers globally.
- Access your data:Â Request a copy of the personal information we hold about you. We will provide this within 30 days.
- Correct inaccuracies:Â Update your account details if they are wrong or incomplete. You can do this directly in your account settings or by emailing us.
- Delete your data:Â Ask us to erase your personal information and close your account.
- Port your data:Â Receive your data in a structured, commonly used, and machine-readable format to transfer to another service.
- Opt out of marketing:Â Unsubscribe from our promotional emails by clicking the “unsubscribe” link at the bottom of any email.
- Withdraw consent:Â Change your mind about data processing you previously agreed to, without affecting the legality of how we handled your data before you withdrew consent.
To exercise any of these rights, please email support@iideelshades.com.
6. DATA SECURITY
Keeping your information safe is a top priority. We implement robust security measures tailored to our standard risk profile.What we do: We protect your data in transit using SSL/TLS Encryption. All payment processing is strictly handled in compliance with PCI DSS (Payment Card Industry Data Security Standard) requirements. We do not store your full credit card numbers on our servers.What we don’t claim: While we work hard to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.What you can do: Please help us keep your account safe by using a strong, unique password and keeping your login credentials confidential.Breach notification: In the unlikely event of a data breach that compromises your personal information, we will notify you and the relevant authorities within 72 hours of becoming aware of the incident, outlining the steps we are taking to mitigate the risk.
7. DATA RETENTION
We do not keep your information forever. Our standard data retention period is 2 years from your last interaction with us.
- Active account data:Â We keep your profile and order history for 2 years after your last login or purchase. After this period of inactivity, we will securely delete or anonymize your account data.
- Financial records:Â By law, we are required to keep basic transaction records for tax and accounting purposes. These specific records are kept for up to 7 years, regardless of account deletion requests.
- Marketing preferences:Â We retain your contact details for marketing only until you withdraw your consent or opt out.
- Technical logs:Â Routine server and security logs are automatically deleted after 12 months.
8. COOKIES & TRACKING
We use cookies and similar tracking technologies to make our website work, remember your shopping cart, and understand our customers.Analytics: We use Google Analytics with advertising features enabled (`ga advertising=true`) to understand how visitors use our site and to improve our store.Marketing: We use the Facebook Pixel (`meta pixel=true`) with Custom Audiences enabled (`meta custom audiences=true`) to deliver targeted fashion ads to you on Meta platforms based on your browsing behavior on our site.Managing Preferences: You can manage your cookie preferences through the cookie banner on our website or by adjusting your browser settings to block certain tracking technologies.
9. CHILDREN’S PRIVACY
Our website and products are designed for adults. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at support@iideelshades.com. If we discover we have inadvertently collected data from a child, we will delete it promptly.
10. INTERNATIONAL TRANSFERS
Because we serve an international customer base and use global service providers, your personal information may be transferred to, stored, and processed in countries outside of your home jurisdiction, including the United States.
When we transfer data originating from the EU, UK, or Canada to other countries, we ensure it is protected by appropriate legal safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, ensuring your privacy rights travel with your data.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.
When we make significant changes, we will notify you by sending an email to the address associated with your account and by posting a prominent notice on our website. Your continued use of our services after these changes take effect means you acknowledge the updated policy. You can always find the most current version of this policy at https://iideelshades.com/.
12. CONTACT US
We are always here to help you understand your privacy rights. You can reach us through the following methods:Privacy Inquiries:support@iideelshades.comWebsite: https://iideelshades.com/Response Time: We aim to respond to all privacy-related requests within 30 days.
13. CATEGORIES TABLE (CCPA/CPRA)
For our customers residing in California, the following table outlines the specific categories of personal information we have collected in the past 12 months, as required by the CCPA/CPRA.
Note: We do not collect Sensitive Personal Information as defined by California law, other than standard payment card information which is securely processed directly by our PCI DSS compliant vendors.
| Category | Sources | Business Purpose | Categories of Third Parties Disclosed To | Retention Period |
|---|---|---|---|---|
| Identifiers (Name, email, shipping address, IP address) | Provided directly by you; automatically collected via your device. | Order fulfillment, account management, shipping, security. | Cloudflare, Google, Meta, Shipping Partners. | 2 years from last activity. |
| Commercial Information (Products purchased, shopping cart history, returns) | Provided directly by you; generated through your use of our store. | Processing refunds, inventory management, customer support. | Stripe, PayPal, Google Analytics. | 2 years from last activity (7 years for tax records). |
| Internet/Network Activity (Browsing history on our site, interaction with ads) | Automatically collected via cookies and tracking pixels. | Website optimization, targeted advertising, analytics. | Google, Meta, Cloudflare. | 2 years from last activity. |
| Financial Information (Payment card details) | Provided directly by you during checkout. | Payment processing and fraud prevention. | Stripe, PayPal. | Processed instantly; not stored on our servers. |
14. AUTOMATED DECISION-MAKING
Under GDPR Article 22, you have the right not to be subject to decisions based solely on automated processing. We want to be clear: iiDeel Shades does not use any automated decision-making or profiling that produces legal or similarly significant effects on you. All significant customer service, return, and account decisions involve human review.
15. PRIVACY SIGNALS
We respect your right to control your data automatically. iiDeel Shades honors the Global Privacy Control (GPC) browser signal. If you have enabled GPC in your browser or extension, our website will automatically recognize this signal and opt you out of the sharing of your personal information for cross-context behavioral advertising in applicable US states (including California, Colorado, Connecticut, Montana, and Texas).
16. SUB-PROCESSORS
- Stripe (Payment processing)
- PayPal (Payment processing)
- Cloudflare (Website security and content delivery)
- Google (Analytics and advertising)
- Meta (Advertising and custom audiences)
We maintain a current, comprehensive list of all sub-processors. You can request this list at any time by emailing support@iideelshades.com. Customers can also subscribe via email to be notified 30 days before we add or change any sub-processor, giving you time to review the changes.
17. EU/UK REPRESENTATIVE
Under Article 27 of the GDPR and UK GDPR, businesses established outside the EU/UK that offer goods or services to individuals in those regions must appoint a local representative.
EU/UK Representative: [Please provide: Representative Name/Contact Information Not Yet Appointed]
18. SUPERVISORY AUTHORITY
If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with a supervisory authority.For users in the European Economic Area (EEA): You may contact the Irish Data Protection Commission (DPC), which serves as a primary regulatory authority for many cross-border data issues in the EU.For users in the United Kingdom: You may contact the Information Commissioner’s Office (ICO).For users in other regions: You may lodge a complaint with the relevant privacy or consumer protection authority in your state or country of residence.